BIO
I am a seasoned Head of Creative with over 20 years of experience across food-tech, agency, and iconic consumer brands. My strength lies in my ability to translate the core brand purpose into compelling, integrated creative executions across all media and physical touchpoints.
My career is defined by a consistent ability to lead and execute high-impact creative work across an exceptionally wide range of platforms—from digital (Web, App, Social, CRM, DRTV) and traditional advertising (Print, OOH) to physical brand experiences.
Key Strengths & Accomplishments:
Diverse Creative Execution: I have a proven track record of creating, overseeing, and deploying all creative assets (design, photography, video, branding, campaigns) for complex organizations like Chobani (CPG), Freshly (DTC), Disney Resorts (experiential), and Wonder (food-tech/super app).
Brand-Building Acumen: I successfully established and scaled the creative vision for major brands, most notably leading the creative team at Wonder and Chobani, from both brand’s inception. I was instrumental in defining the brands.
Media & Platform Agnostic Leadership: My expertise spans the full marketing funnel, including specialized experience in both performance marketing (DRTV, CRM, App) and high-level brand definition and experience design (Brand Bureau, Dell, Lego, BMW MINI).
Integrative Creative Approach: I actively create symmetry among creative disciplines, unifying strategy, design, digital, and physical elements to deliver bigger ideas and brand experiences.
Industry Breadth: My background covers high-growth food & tech (Wonder, Chobani, Freshly), global hospitality/entertainment (Disney, LEGO), luxury/design (Four Seasons, BMW) giving me a unique perspective on creative challenges in fast-moving and established sectors.
Ultimately, I am a creative leader who not only gets to the heart of a brand but also possesses the multi-platform expertise to bring that purpose to life through any medium required for massive growth and sustained brand relevance.