My Background
Currently I am the lead creative at Chobani. I've been responsible for building a strong team of designers, production artists and project managers to establish a level of quality across all touch points of the Chobani brand. I have set new brand guidelines, worked with senior leadership to identify the brand's personality and values, set the art direction and design standards and directed national and international communications that reflect the heart and soul of the Chobani DNA.
My recent position with Mucca, an award-winning design and branding agency in New York, I was responsible for leading the art direction and design for a luxury consumer brand. Direction of designers, client and project management and concept direction are an integral part of my position. Strong design and clear direction are two key strengths I bring to the role.
As Senior Art Director for AdPeople Enfatico in Copenhagen it allowed me to direct global initiatives, photo shoots and campaigns for DELL. In the past year I also art directed for LEGO, which allowed me to conceptualize a future product line and set the style guide. Prior to this I worked at Kunde&Co, Denmark’s largest agency, as an art director. Working for both Danish and international clients in the Copenhagen, Zurich and Oslo offices, I executed, presented and pitched on creative platforms in a variety of traditional and non-traditional media throughout Europe and the US.
In 2006 I was Art Director with Youthography, one of North America’s most significant full-service research and marketing communications agencies dedicated to youth. I was also the Art Director for RIOT Event and Sponsorship as well as DISTRICT Lifestyle Marketing in conjunction with Youthography. Working in a creative development and art direction role, I was responsible for executing multiple campaigns and redesigns as well as business development projects.